Role: Illustrator, Designer, Creative Director
Tools: Adobe Illustrator, Photoshop, Pantone Connect

Inspired by the spirit of exploration and adventure, I designed this kids’ birthday invitation to evoke an earthy, outdoorsy feel with hints of mystery and excitement—drawing influence from Jumanji and National Treasure. The design blends elements of treasure maps and scavenger hunts with a warm, natural color palette that captures the imagination of both kids and parents.

Originally created for personal use, the success of the design prompted me to include it as part of my Etsy shop, Katzzmcd Designs, where it now remains a customer favorite. The layout and illustrative details were crafted with careful attention to mood and theme, guided by a personal Pinterest board that served as the visual foundation for the creative direction.

Highlights:
– Designed a themed birthday invitation blending nature and adventure motifs
– Built a warm, earthy color palette inspired by treasure maps and forest textures
– Created custom illustrations and layouts to support a playful but refined aesthetic
– Successfully transitioned a personal design into a marketable Etsy product

Scope of Work:
– Custom Illustration & Layout Design
– Color Palette Development
– Digital File Setup for Print & Etsy Listing
– Thematic Conceptualization & Creative Direction

View Product:
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