Role: Packaging Designer, Creative Strategist
Tools: Adobe Illustrator, Market Research

As part of All-Clad®’s premium kitchen textile line, RITZ® developed two companion products: a 3-pack of Cookware Protectors and a 2-pack Silicone Cookware Grip Set. Both products posed unique packaging challenges and required thoughtful solutions that upheld All-Clad®’s luxury brand standards while offering customers tactile interaction at retail.

The Cookware Protectors, flexible felt pieces in three sizes, lacked the rigidity to hang and required a packaging solution that elevated their perceived value. After conducting market research, I designed a custom corrugate box with a cut-out window. This allowed consumers to feel the texture and see the embossed logo through the packaging, creating a premium unboxing and in-store experience.

The Silicone Grip Set needed to showcase its high-grade silicone and stamped branding badge while also remaining protected against theft or damage. My solution was a minimalistic card-back design secured with carefully curated black zip ties—chosen specifically for their ability to balance product visibility, customer interaction and tamper resistance.

Both packaging solutions are now featured in All-Clad®’s premium Tools & Accessory line and reflect the brand’s dedication to quality, performance, and presentation.

Highlights:
– Designed retail packaging for two premium cookware care products
– Created a corrugate box with die-cut window for tactile interaction with felt cookware protectors
– Engineered a secure, tamper-resistant packaging system for silicone grips using branded black zip ties
– Ensured all design choices aligned with All-Clad®’s elevated brand positioning

Scope of Work:
– Packaging Concept Development
– Structural and Visual Design
– Retail Security & Product Interaction Solutions
– Brand Alignment and Competitive Analysis

View Products:
Cookware Protectors 3-Pack
Silicone Grips 2-Pack