PSTAP Member
Benefits Infographic
Role: Infographic Designer, Visual Strategist
Tools: Adobe Illustrator, Photoshop, Pantone Connect
The Pennsylvania Society of Tax and Accounting Professionals (PSTAP) commissioned a custom infographic to communicate the value of membership to new members and small business owners. Designed for both digital and print use, this piece is distributed at professional development events and marketing functions across the state.
I was responsible for brainstorming and designing a 7-section infographic that clearly conveyed the benefits of PSTAP membership. Iconography was central to the design—each icon was crafted to stand alone and work cohesively across other organizational materials, creating a consistent visual identity. I also expanded the brand's existing color palette to introduce greater visual interest while staying aligned with their established look and feel.
After reviewing the content and use cases, I recommended the creation of a secondary graphic that could be used alongside the main infographic when needed, offering the organization additional flexibility in its marketing toolkit.
Highlights:
– Designed a 7-section infographic for use in print and digital campaigns
– Developed custom icon set to extend across PSTAP branding materials
– Expanded the brand’s color palette for a more dynamic and engaging presentation
– Proposed and designed a complementary secondary graphic for modular use
Scope of Work:
– Infographic Strategy & Layout
– Custom Icon Design
– Color Palette Expansion
– Print & Digital Production Preparation
– Visual Consistency Across Media
“In my role as Executive Director of the PA Society of Tax & Accounting Professionals, I recently had the pleasure of working with Katrina when I hired her in a freelance graphic design capacity to create a membership infographic for my organization of accounting and tax professionals. Throughout the process I worked closely with Katrina and found her advice and design approach regarding composition, balance, repetition, contrast, and white space to be exemplary.
I was impressed with Katrina’s innate ability to take our vision and design a final product that effectively conveyed our story and far exceeded our expectations. She really made our membership come to life on the page; it serves as our key piece of marketing collateral. Katrina’s creativity, collaborative nature, commitment to customer service and positivity make her an excellent choice for any business. “