Role: Creative Director, Web Designer, Copywriter, Project Manager
Tools: Squarespace, Adobe Illustrator, Photoshop

Heimbach Brothers, a local contracting company, came to me with an existing logo but no clear system for applying it across their business. I built upon their mark to develop a complete brand identity with a defined color palette, typography, and usage guidelines that worked consistently across print, signage, and vehicles. In doing this, a cohesive look across digital and physical touchpoints developed to build trust and recognition in the community. From there I extended the identity into marketing collateral and a new website, sourcing authentic photography to capture the character of their work. The result is a familiar brand presence that feels professional, approachable and firmly rooted in the community they serve.

Highlights:
– Designed a fully responsive, brand-aligned website
– Wrote and sourced original copy to reflect company services
– Personalized photography to limit stock image usage
– Integrated manufacturer logo banner and lead-focused CTAs

Scope of Work:
– Website Design & Development: Created a responsive, professional layout aligned with refreshed branding
– Copywriting & Photography Sourcing: Researched and wrote all copy, sourced imagery to reflect authentic client work
– Visual Asset Creation & Optimization: Designed supporting graphics and optimized for web performance
– Creative Direction & Mobile Responsiveness: Led visual strategy across all devices
– Project Management & Client Communication: Coordinated all aspects of design, revisions, and launch