Role: Logo Designer, Visual Brand Consultant, Packaging Designer
Tools: Adobe Illustrator, Photoshop, Pantone Connect, InDesign

In 2025, I led the design of a full visual identity for a new textile collection showcased at the Inspired Home Show in Chicago, overseeing logo creation to packaging and event signage. The project celebrates the upcoming 250th anniversary of the United States and required a design system that could honor this milestone while remaining fresh, retail-ready and versatile.

Starting with only the collection name, I developed a custom logo that captured the spirit of American heritage with a modern, accessible twist. This identity extended into a cohesive line of packaging for a wide range of textile products including table linens, kitchen towels, accessories and commemorative T-shirts. I also designed large-scale booth signage to create a unified and compelling presence at the annual trade show.

The result was a timeless and flexible visual identity that connected emotionally with both buyers and consumers, aligning seamlessly with the national celebration.

Highlights
– Designed a custom logo inspired by American heritage and modern retail sensibilities
– Developed packaging for a full suite of textile products
– Integrated commemorative branding for the USA’s 250th anniversary
– Created trade show booth signage to enhance brand visibility
– Applied consistent color and typography across fabric, packaging and apparel

Scope of Work
– Logo Concept & Design
– Packaging Design System
– Textile Tags, Labels & Wraps
– Booth Signage & Environmental Graphics
– Anniversary Apparel Branding
– Color & Typography Guidelines