Role: Creative Director, Web Designer, Copywriter, Project Manager
Tools: Squarespace, Adobe Illustrator, Photoshop

After successfully completing the rebranding of Heimbach Brothers’ marketing materials, including business cards, lawn signs, and door hangers, the client was so pleased with the refreshed look that they asked me to design and build their new website.

I led the project from creative direction through launch, ensuring the site aligned perfectly with the updated branding. The result is a modern, responsive website with intuitive navigation, strong visual consistency, and a professional layout that showcases the company’s services clearly.

In addition to designing the site, I researched and sourced all of the copy to ensure it was clear, concise, and on-brand. I also personalized as much of the photography as possible by coordinating and selecting images that reflected the client’s real work—limiting the use of stock photography to a bare minimum. This gave the site a more authentic, local, and trustworthy feel.

The design includes dedicated service pages, a scrolling banner featuring trusted manufacturer logos to build credibility, and strong calls-to-action encouraging users to request a free estimate—supporting user engagement and lead generation.

Highlights:
– Designed a fully responsive, brand-aligned website
– Wrote and sourced original copy to reflect company services
– Personalized photography to limit stock image usage
– Integrated manufacturer logo banner and lead-focused CTAs

Scope of Work:
– Website Design & Development
– Copywriting & Photography Sourcing
– Visual Asset Creation & Optimization
– Creative Direction & Mobile Responsiveness
– Project Management & Client Communication