Rooted In Play: Rebranding The Clothing Tree

Role: Brand Designer, Creative Director
Tools: Adobe Illustrator, Adobe Photoshop, Pantone Connect

When I joined The Clothing Tree its stick-figure logo and inconsistent visuals did not reflect the quality or personality of the children’s resale boutique. Over the years I reshaped its identity through seasonal graphics and coordinated marketing materials culminating in a 2020 logo redesign that captured a playful welcoming tone while elevating professionalism and scalability across print and digital platforms.

The new logo featured brighter colors soft typography and a simplified mark that still conveyed the “tree” concept. Paired with a full suite of brand assets including social media graphics website banners signage postcards and local ads the refreshed identity created a unified presence across every channel. I aligned these materials with the promotional calendar to maximize engagement ensuring consistent messaging from email to outdoor signage.

In 2023 The Clothing Tree merged with The Kids Clothesline in Allentown PA. My work preserved its visual legacy through its final chapter reinforcing its reputation and supporting a smooth transition.

Highlights:
– Led a logo redesign to modernize and unify brand identity
– Created print and digital materials including postcards, social media and ads
– Coordinated social content to align with text and email promotions
– Developed visual systems for Facebook and Instagram campaigns
– Maintained consistent branding across all public-facing platforms

Scope of Work:
– Logo & Brand Identity Design
– Social Media Graphics & Scheduling
– Promotional Postcard & Print Ad Design
– Website Banner Graphics
– Marketing Coordination & Strategy Support