& Branding Identity

Role: Brand Strategist, Graphic Designer, Creative Director
Tools: Adobe Illustrator, Photoshop, Pantone Connect

CBK Cleaning came to me without a logo, color palette, or any existing branding. As a locally owned residential and commercial cleaning company looking to grow its presence—especially in the short-term rental market—they needed a professional visual identity to establish credibility and support future marketing efforts.

I developed a complete brand identity system from the ground up. Starting with the logo, I created a clean, modern mark that reflects the company’s core values: trust, efficiency, and attention to detail. From there, I built a calming color palette of blues and teals paired with fresh, approachable typography to convey a sense of clarity and reliability.

The final brand system is designed to be flexible and scalable—working seamlessly across web, print, uniforms, and promotional materials. I also provided brand messaging guidance to help shape the company’s tone of voice across future content.

Highlights:
– Designed a custom logo from concept to final mark
– Developed a cohesive color palette and typography system
– Created brand guidelines to ensure consistency across all touchpoints
– Crafted messaging and tone of voice to reflect the company’s values

Scope of Work:
– Logo Design
– Color Palette & Typography Development
– Visual Brand Elements & Asset Creation
– Brand Messaging & Tone of Voice Guidance
– Style Guide for Digital & Print Use