Gift Box Set
Campaign.
Role: Creative Director, Packaging Designer, Graphic Desiger, Project Manager
Tools: Adobe Illustrator, Adobe Photoshop
In 2022, I spearheaded the creative direction for a brand-new product category: Gift Box Sets. This initiative involved overseeing the entire process, from marketplace research and competitor shopping to design execution and product layout. The goal was to create a high-end gift experience that appealed to distinct customer bases for three brands: All-Clad®, T-fal®, and RITZ®.
I was responsible for every aspect of the gift box design, including choosing the box size, materials, interior and exterior design, and product placement. A key design element was ensuring the boxes were both eco-conscious and visually appealing. I sourced recyclable padding materials to safely fill the space, while the packaging itself was built to showcase the products beautifully. The boxes featured branded tissue paper as the standout element, paired with a matte finish and a custom interior pattern.
In addition to the packaging design, I directed the product photography and copywriting. It was crucial to maintain brand consistency while tailoring the messaging and visuals to each brand’s unique audience. I designed a postcard for each set, detailing the contents, and created promotional copy to help sell the sets on e-commerce platforms.
The final gift box sets, which were available through Macy’s, QVC, Walmart, Amazon, and Target, successfully captured the high-end, exclusive feel we were aiming for, while appealing to each brand's specific customer base.
Highlights:
– Managed the entire Gift Box Set Campaign, from ideation to completion
– Oversaw market research, competitor shopping, and packaging material sourcing
– Developed high-end packaging with eco-conscious materials
– Directed product photography and online copywriting for e-commerce
– Tailored packaging for three distinct brands: All-Clad®, T-fal®, and RITZ®
– Created branded tissue paper, custom box patterns, and postcards for each set
– The boxes were sold on top sites like QVC, Macy's, Amazon, Walmart, and Target
Scope of Work:
– Full creative direction from ideation through final product execution
– Packaging design, including materials, layout, and structure
– Photography direction for online listings
– Copywriting for product descriptions and promotional materials
– Custom box interior design, including patterns and postcards
– Eco-conscious packaging design solutions
